The principles for service that works in the Real Estate business

In the Real Estate business in order to survive you must excel in something, and one of the key components (that most of the time is not even measure) to make a huge difference is the service. That is why I am going to explain the most important service principles that will make a difference for your clients.

1.- The habit of quality must replace the old believes where it was seen as an isolated act.

2.- Measure according with the specifications previously established.

3. Systems not smiles, the quality must become systematic, not just a series or isolated efforts.

4. Consistently anticipate and meet customers needs.

5.Give freedom of action to all employees who have to deal with customers, for example, they must have authority to address their complaint.

6.To Ask to the customers what they want and give it to them immediately, in order to bring them back.

7.- The fulfillment of you word is always expected for your customer, “deliver more and promise less” must be your service mantra.

8. Explicitly recognize any effort to implement a culture of quality. Remunerate their employees like partners (incentives).

10.- Adopt and improve. Make a research of who the bests in your area are, see how they do the things and adopt their systems.

11. If a client become clear about the things they don’t like will help to create an open environment to address areas of improvements.

12. Avoid the fact that your client have to wait for your service, that is the main point for them to unnoticed everything else.

Following this simple steps the perception about your quality and services will improve exponentially in your clients eyes.

In order to create constant improvements in a system you must implement an effective measurement system, this system needs to have clear goals that must be monitored with a reliable set of data, if you are unable to gather this data the only thing you are going to create is a system that will be monitoring the wrong things, knowing the difference between causes and effects is crucial for the success of any system.

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